Top 10 Reasons to Self Publish

Did you know that between 400,000 and 600,000 books are self-published each year?

If you’re a writer, self-publishing is now a proven, trustworthy and effective avenue for getting your work into the public domain.

As far back as 2009, The New York Times highlighted the impact of the financial crisis on an already struggling publishing industry, predicting a sustained surge in self-publishing. The unfulfilled aspirations of numerous aspiring authors from previous times were now being fulfilled by a fresh generation. Contemporary authors are leveraging technology and creativity to bring their ideas to fruition, sidestepping traditional publishers as gatekeepers.

The permanence of self-publishing is a welcome prospect for aspiring writers. Authors with talent and determination are not just conceiving but also marketing their self-published works independently or with minimal assistance. Ultimately, self-publishing revolves more around the author than the reader, unless the author consistently prioritizes their audience. In due course, readers are likely to seek some form of quality standards, even for self-published content, and we are here to assist you in delivering a high-quality product.

For the self-publishing industry to endure, it must continually adapt and enhance itself. The ascent and decline of traditional publishing should serve as a lesson. While self-publishing originated from the needs of emerging authors, its relevance can only be sustained through contented readers.


The Top Ten Reasons to Self Publish

1. Content and design control As self-publishers, we’re the true-blue bosses. We decide what goes in, how long it is, and how it looks – no one else to answer to but ourselves.

2. Time to market None of that waiting around like a kangaroo in the outback. We can have our book out in less than a week once it’s been copyedited. Traditional publishers? They’re as slow as a sleepy koala, taking six to nine months for a printed book.

3. Longevity Our books stay in print for yonks. Traditional publishers? Once sales drop, they chuck it in the bin.

4. Revisions Fixing errors is quicker than a shrimp on the barbie. Online ebook resellers and printers work “on demand,” so we can revise pronto. Traditional publishers take months because they print revisions after selling the current stock.

5. Higher royalty We’re not playing for peanuts. Amazon pays us a fair 35% or a bonza 70% royalty for our ebooks. On a $2.99 ebook, most authors pocket around $2.00.

6. Price control Chuck a snag on the barbie or go posh – we decide the price. Lower it to sell more or jack it up for a bit of poshness.

7. Global distribution From Sydney to Timbuktu, our ebook reaches 100 countries in a blink. Kindle Direct Publishing is like a boomerang – it goes far. Apple’s iBookstore? Fifty countries at your fingertips.

8. Control of foreign rights We’re the gatekeepers. We decide who gets the foreign rights and how much they pay. No sharing the pie with traditional publishers.

9. Analytics None of that waiting around for the postman. We get real-time sales results, not just twice a year. Imagine running a business with only two sales reports a year – what a headache!

10. Deal flexibility We’re as flexible as a goanna. Any deal, any organization. Traditional publishers? They’re stuck selling to resellers, except for the occasional bulk sale to bigwig organizations.




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